Eli Web Services

Sema AI

A multilingual AI customer service assistant for African businesses.

Client
Multiple SME clients
Industry
Technology
Year
2025
Duration
Ongoing product
Live Site

Services Delivered

AI Integration & Automation

Technology Stack

Anthropic ClaudeNext.jsPostgreSQLWhatsApp API
01
The Challenge

The problem we set out to solve.

SMEs across the continent lose a significant share of potential customers simply because they can't respond fast enough to enquiries — especially outside of business hours or in multiple local languages.

We wanted to build something that would give small businesses the kind of always-on responsiveness that has historically only been available to large enterprises with dedicated support teams.

In Short

An AI-powered customer service assistant deployed across WhatsApp and web chat for small and medium businesses across Ghana, Kenya, and Nigeria.

02
The Outcome

What changed as a result.

Sema is now deployed for over a dozen SME clients handling thousands of conversations per month. Businesses using Sema report responding to enquiries 30× faster on average, and converting more of them into paying customers.

The assistant speaks English, Twi, Swahili, and Yoruba, and knows when to hand off to a human.

By the numbers

30×
Response time improvement
4+
Languages supported
12+
SMEs served

What the client said

It's like having a full support team, without having a full support team. Our customers get answers instantly — even at 2am.
Client Name
Founder of a Sema client business